Gen Z: How to sell them glasses!

Gen Z: How to sell them glasses!

Aksha Shetty, M.Optom PhD student- BITS Goa, Lecturer, Goa Medical College, India   Gen Z is an era that has given rise to social media marketing and influencer marketing industry. Loosely Gen Z are people who were born between 1997-2012. As this generation...
Digital Eye Health in A Digital World

Digital Eye Health in A Digital World

Kristi Sharma, B.Optom Intern Optometrist, Sri Sankaradeva Nethralaya, Guwahati, Assam   Overview The last decade saw an abrupt transition from the conventional lifestyle to a digital world. The way people embraced the technological surge and made innovations a...