Gen Z: How to sell them glasses!

Gen Z: How to sell them glasses!

Aksha Shetty, M.Optom PhD student- BITS Goa, Lecturer, Goa Medical College, India   Gen Z is an era that has given rise to social media marketing and influencer marketing industry. Loosely Gen Z are people who were born between 1997-2012. As this generation...
Digital Eye Health in A Digital World

Digital Eye Health in A Digital World

Kristi Sharma, B.Optom Intern Optometrist, Sri Sankaradeva Nethralaya, Guwahati, Assam   Overview The last decade saw an abrupt transition from the conventional lifestyle to a digital world. The way people embraced the technological surge and made innovations a...
Hot Cup Of Tea Might Keep Glaucoma Away

Hot Cup Of Tea Might Keep Glaucoma Away

Dipan Mondal, B.Optom Fellow Optometrist, Dr shroff’s Charity Eye Hospital , New Delhi, India   What do you prefer Tea or Coffee? Which drink do you like to start the day with? Let me know because you might want to put your focus on this. According to a study...