Madeline Harvey-Brown, MCOptom
Head of Optometry, Scotland, Vision Science Academy
Blogging is a large industry that is filled with a wide range of genres. Every genre has its own style and requirements. Though not every post needs to adhere to them completely, certain genres have fairly strict needs. Scientific fields are known for their detailed guidelines. This is because writing a scientific blog is not simply a matter of expressing an opinion. It is sharing raw facts and research, which creates a need for well-written and credible posts. In this post, we will explain how to effectively create a scientific blog post.
Choose An Area of Focus
Before you can begin drafting an article, you must start by finding the right topic. Consider the size of the content and your overall intent. In some cases, you might want to cover more broad or narrow topics. Broad topics, like Vision 101, require broad language. They generally offer highlights and are not overly detailed. Narrow topics, like How Amblyopia Impacts Elementary School Children, are generally more focused and detail-oriented. Remember to match your written style to the size of your topic to avoid losing your audience.
Research Available Information
For scientific articles, nothing is more important than research. You will need to have a firm understanding of the existing reference material that is available. This means case studies—both old and new—that explain all relevant aspects of a topic. There is no credibility in a scientific post that does not refer to existing information on a topic. It does not matter if the available research supports your focus or not, you must be aware of what is present and able to address it as needed.
Construct A Linear Narrative
After you have compiled your information, it is time to construct it. Remember, not everyone who reads a scientific article has a strong scientific background. You want to present information in a clear and concise way to ensure that anyone who reads the article understands what is being explained. This means starting small with the basics and steadily building up to the overall focus of the article, particularly for narrow topics. When writing, you will want to offer a general overview before pressing into more complex topics.
Cite Your Sources
The world of science has no room for those who do not cite their sources. Compelling and credible scientific posts are created by those who refer to actual scientific sources. It is what shows readers that you are not making up the information that you are presenting. Including citations from valid sources will not only reveal your research efforts. It will also show them why they should believe you.
Conclusion
Crafting an effective scientific blog is a matter of choosing the right topics, doing effective research, and breaking down content in an easy to digest way. Find the best way to present your knowledge, and then show your audience how you know that the information is accurate. After that, your only focus should be making it easy for your readers to enjoy themselves while they learn from you.
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