Subhadeep Das, M. Optom
Senior Training Manager (Malaysia), Vision Science Academy
Lecturer of Management and Science University, Malaysia.
Vision Science Academy Exclusive
INTRODUCTION
Passionate reactions to colour are unconstrained. Positive or negative reactions may occur because of the perception of colour rather than the actual colour. It’s important to remember that different people may react differently to the same colour depending on their previous experiences or already known products. It is used to attract customers for labour and products. Colour has been shown to alter a person’s mood or feelings about a location. Colour can elicit feelings of monotony and tranquilly, as well as stimulation and vigour. Colour can cause the nervous system to malfunction, leading the body to react poorly to stimulation.
CONTENT
Psychological effects of warm colours, psychological effects of cold colours, and psychological effects of colour for marketing and advertising are the three components of psychological aspects in colour perception. Warm colours like red, orange, and yellow are warm, whereas cool colours like green, blue, and purple are cool. Colour psychology is commonly used in marketing and advertising.
Because red is the colour of blood, it makes us feel energized. It’s also a sensual colour since it draws attention to a certain body region, such as the lips. Red is a sign of danger; it warns us to risk in the world around us.
Orange is a vibrant, young colour that conjures up images of adolescence, joy, and frivolity. When we see orange, we get enthusiastic, but it can also indicate immaturity and inexperience.
Yellow is associated with pleasure, creativity, and optimism in colour psychology. This colour has the power to uplift your spirits while also aiding memory.
Because green is the colour of nature, it is the easiest colour for the eye to process. Green relates to harmony and balance and creates the impression of spaciousness.
The colour blue is associated with trust, intelligence, and efficiency. According to colour psychology, blue is also a conservative colour that denotes trustworthiness and tradition. Purple is a spiritual colour that is also the costliest to manufacture. This implies that it relates to money, royalty, and high-ranking individuals. Purple, when used in moderation, can have a relaxing impact on the psyche.
Although black is attractive, sleek, and sophisticated, it may also be associated with negative connotations. It is used to express grief as well as to show malevolent individuals. The colour white relates to purity. White is also a colour associated with purity, calm, and resignation.
When used sparingly to adorn a place, grey may be extremely attractive. Colour psychology, on the other hand, claims that it is a melancholy colour that lowers one’s mood and is linked to a lack of confidence. Gloomy is the absence of colour. It conjures up images of grey sky and dreary weather that makes us want to stay indoors and sit by the fire.
Brown is a wholesome, trustworthy, and inviting colour. It exudes a welcome atmosphere with a kind and caring presence. Brown gives you a sense of security and protection. It’s one of the most approachable hues since it’s linked with people who are grounded and trustworthy.
Finally, dark, and warm colours are always employed in the living room. This is because dark colours appear to close in a space, whereas bright and cool colours appear to open it up. Color is frequently utilized to entice people to eat, to attach a positive or negative tone, to promote trust, and to elicit sensations of peace.
Acknowledgement:
I would like to acknowledge my students Dhivyaa Muniand, Nur Sharmine Binti Mohamed Subuhath Alikhan and Nisa Imanina Binti Mohd Saberi of Bachelor of Optometry in Management and Science University Malaysia, for their equal contribution to help me complete this blog.
References
- Janey Davies. (Oct 26, 2017). Colour Psychology: How Different Colours Affect Our Perception. (https://www.learning-mind.com/color-psychology/). Accessed on November 17,
- Clara Vetter. (Dec 5, 2019). The Effects of Colours on Behaviour. (https://neurofied.com/effects-of-color-on- behavior/). Accessed on November 17,
- Allison S. Gremillion. (Nov 10, 2019). Colours and Emotions: How Colours Make You (https://99designs.com/blog/tips/how-color-impacts- emotions-and-behaviors/). Accessed on November 17, 2021.
- icola Leach. (June 9, 2016). Colour Psychology: How colours Impact Moods, Feelings, and (https://www.awpnow.com/main/2016/06/09/color- psychology/). Accessed on November 17, 2021.
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